Got a business, got a website, sit back and wait for the cash to roll in. Hmmm, brilliant strategy! (At your SPEED interview, you might have got a few huffs and puffs from Mr C, showing his true feelings about this strategy)
Just one tiny little problem...where are your customers? Oh hang on, they're still there. Everyone knows that the web is where everyone is doing their business these days (*pah, don't get me started on that one!)
So why aren't they buying from you? Could it be, shock horror, no-one knows you're there? But, you have a website, surely they know about it (note heavy sarcasm).
Search Engine Optimisation - surely that will solve all your problems. Ok, it might help, but don't assume it's easy, because if it is, all of your competitors are doing the same.
How to promote your on-line business? Answers on a postcard please...
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