Feedback

Getting feedback from your customer can be tricky. We are all told that market research is important in writing your business plan for start-up. But what about on-going feedback about your product or service?

photo from urban mixer

Comments on a blog such as those below (!) can be useful, but how many of us really have time to formulate and then type in our ideas? How about a poll? Blogger allows me to include a poll in my blog template (see top left) but how useful are the results?

There are plenty of survey websites and online polling such as Survey Monkey, NTU's own Autoform (used by our SPUR researcher Sara Chamberlain) and I found this one recently- Poll Daddy

The first two rely on you having access to the target group, as you have to direct people to the survey. There may be random people out there who do online surveys for fun, but let's face it, would you trust their answers? Maybe you would... Anyhow, Poll Daddy seems to allow you to survey people who visit your website, so as long as you get the traffic, maybe you'll get results.

What do you think, what ways of market research work best for you? Comment below!