Let's get the cliches out the way shall we? Happy New Year to you, I trust you had a pleasant break and are feeling refreshed and ready for the year ahead!!
I am setting out to learn even more about Web 2.0 (with 3.0 on it's way?) this year. You will know I can see potential for many businesses, which is why I bang on about it so much. But don't for a moment be fooled that the internet makes being in business easier. In fact it can be harder. Your customer can't see you, they have access not only to you, but also to your competitors at the click of a mouse, they are increasingly impatient and difficult to please (no, wait.. that's not just internet customers)
What the internet does is allow you to access many new markets, and if you are canny enough you can do it without a massive marketing budget. You still have to have a great product that you are passionate about, and importantly, one that other people will pay you money for (!)
What do you think? Is the internet really changing the way we do business? Are your online customers really any different to the ones you deal with in the real world?
Think on...
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