Brands

What's your favourite brand? What makes that brand attractive to you?

After careful consideration, I think my favourite brand is Apple, mostly because I love my iPod. They have made some interesting moves over the last few years, coming back from the 'wilderness' years with a very strong image and product line. Although I didn't think the PC vs Mac ad with Mitchell and Web fitted that image

and in a way it opened the door to PC users getting their own back...

I hanker after a Mac, although I have noticed that being a Mac user makes you a bore about PCs and how rubbish they are! I can't have one yet anyway, because my lovely sewing machine and it's design software doesn't speak geek yet.

Anyway, back to branding, the Design Council published this article before Christmas, you may find it interesting reading. http://www.etelligent.co.uk/etelligent/mp-getEmail.asp?CID=30999&SEID=1358&CC=designcouncil&CEMAIL=shall46417@aol.com&T=0&FRM=1