Tuesday, 23 December 2008

And it's good night from me...

Well, the moment you've all been waiting for has arrived, the last post (from me anyway!)

As I'm sure you're aware, Nottingham Trent University is continuing to support Student Enterprise with it's new 'Enterprise Inc' programme, which Phil will be running next year. I have given him ownership of this blog, he may start up another but I trust you will continue to support him as you have supported me.

Anyhow, as my role here at The Hive ends, I thought I'd share with you some of the highlights of SPEED 2006-2008. Ahem, mentioning no names...

Best excuse for not turning up to the Hive- Ran out of petrol on the dual carriageway...hmmm...

Worst excuse for being late - "Erm, I was asleep" ...yes, obviously...

Most frequent comment, post SPEED - I didn't realise how long it would take to set up, I wish I'd worked a bit harder earlier...no-one can tell you this, but hopefully now you've learnt to seize the day...

Most hungover award...you know who you are...

Best of times...SPEED Awards 2008...what a good day, well worth the effort!

Worst of times...Today. It's over but only for me. For you guys it goes on. Keep on keeping on


See you on the other side

Wednesday, 10 December 2008

What makes a good entrepreneur?

This article gives 5 key attributes of an entrepreneur, and while I recognise that they are all important, I question whether they are the most important ones. What about having a good idea? Is that an attribute worth having?

What do you think?

Friday, 5 December 2008

Public Relations and Press

This is a great article on how to pitch your story. Although it's aimed at bloggers, it rings true for press releases too. If you were unable to attend either of the events on PR, have a read and get some tips on getting your story out there.

Unrelated on the same website, how to tell jokes...Oh dear, officially, I have seen it all...

Tuesday, 2 December 2008

Awards update


Winners...well everyone who has completed their SPEED placement is a winner in our eyes...but we had to narrow it down otherwise we'd have been there all afternoon! Check out the slideshow above to see other photos. More to be posted on Facebook and pasted on lamp posts around the campus later...

All photography by Andrea Palmer www.andreapalmer.com



Highest Achiever, Kawsar Miah, with the Lord Mayor of Nottingham, Councillor Gul Nawaz Khan. Not sure what Kawsar can see of to his right, but whatever it is, it's scaring him!


Spirit of SPEED Award winner Amy Simons was presented her award by Chair of Nottinghamshire County Council, Councillor Joan Taylor


Andrea Palmer, winner of the Creative Business category, with Shed Simove - our guest speaker for the day



Will Anderson, whose Contrast Media business won in the Multi Media Category www.freshguides.tv


Adam Roberts collecting his award for Best Business Plan from Shed
www.godine.co.uk


Nathan Thompson, who won the 'Shed Standing in a Hole' award, no hang on... he won Best Product!




Jasbir Bindarh picked up the award for Best Student Focussed Business with Student Solutions



Julianne Catkin won the award for Social Business with 'Start 2 Learn' www.start2learn.co.uk



Glyn Daniel and Nedstar won for best Web Retailer

Friday, 28 November 2008

Blogging for Business

Is it worth blogging for business? This article seems to think so, although I'm not sure I agree with the daily updates instruction!

Tuesday, 25 November 2008

View from the Top



First pictures of our exhibition. If you have any to add, please let me know or upload them to the Facebook group.



More to follow!

Friday, 21 November 2008

Thanks again!

A quick post to say thanks for your support with our event at View from the Top, photos to follow.

If you weren't able to make the awards ceremony and networking lunch and still want to see what we've been up to, take a trip up to the 4th Floor of Waterstones and look at our exhibition. We'll be there until Monday 24th.

Oh and for those of you who took our marketing seminar with Russell Kennard, remember his willow pattern plate exercise??? I think this takes it one step further!


Wednesday, 12 November 2008

Celebration of SPEED at Nottingham Trent University

To mark the final months of the SPEED (Student Placements for Entrepreneurs in Education) programme, Nottingham Trent University’s business incubation unit, The Hive, is holding an exhibition of SPEED businesses and projects.

The revolutionary programme has provided students taking a placement year the opportunity to set up and run their own business in The Hive, instead of pursuing a standard industrial work-placement scheme.

The event will take place during Enterprise Week at the View from the Top Gallery on the top floor of Waterstones Bookstore in Nottingham, from Wednesday, November 19 to Sunday, November 23.


We are really looking forward to meeting 'The Ideas Man' Shed Simove at our special event on Thursday 20th November, and also at Thirsty Thursday at Oceana at 6.30. Why not meet us there and network, learn and be inspired!



Monday, 10 November 2008

New Pathway To Enterprise Event


‘Pathway to Enterprise

Forthcoming Events


Wednesday 3 December 2008

12.00 to 2.00 pm

Hive Seminar Room

‘Getting to grips with PR Planning’

Presenter: Vivienne Tregidiga, Managing Director, Impact 108

Vivienne, whose senior management experience working in
newspapers & magazines spanning over 20 years, will deliver this
interactive workshop and will cover topics, such as:-

Getting your business out there
Public Persona
Your image
How do your customers perceive you
Crisis Management

Never under-estimate the value of PR and what it can do for small businesses
– not to be missed!



Suitable refreshments will be provided

If you are interested in attending this event,

please contact Karen Doxey on 0115 848 4354 or e-mail: karen.doxey@ntu.ac.uk

Monday, 3 November 2008

We've been asked to distribute this information across our networks. It could be an interesting and informative event, check out the website for more details. It is the day before our event..forgotten what that is? Click here!

EXPO 2008
19 NOVEMBER 2008
EPIC CENTRE, LINCOLNSHIRE SHOWGROUND
EXPO in the East Midlands is an annual free event focusing on sustainability. It provides an opportunity to see how we can achieve our vision of a vibrant economy that values all our people and protects and enhances our environment locally and globally.

This year we are focusing on Climate Change and the ways that as a region we can respond innovatively to this serious challenge. The EXPO will provide a showcase of solutions for reducing our carbon impact of our buildings, our use of energy and resources, the goods and services we consume and the ways we move around. It provides a unique opportunity for networking across many sectors and to tour round the Epic Centre, the UK's largest 'green' conference and events centre.

Meetings at this year's EXPO include a Green Infrastructure Network event, Building Climate Friendly Communities workshop and a RSS seminar on low carbon design and renewable energy.

Full details are available at: http://www.emra.gov.uk/news/events/east-midlands-expo


Tuesday, 28 October 2008

New Hive@Mansfield Business


  • Are you a professional or skilled person?
  • Are you working the way you want to?
  • Are you working enough?
  • Maybe you are a freelance or self-employed and would like to know what opportunities there are for you … who wouldn’t?
None of the above?
  • Are you are an employer who would appreciate a simple, time-efficient and cost effective way to recruit the skills you need for your business.
  • Would you like to avoid commissions and other hidden costs?
No?

Go for the back button then, UNLESS, of course you have managers, colleagues, family or friends who are frustrated by restrictive and expensive recruitment channels and would like to find a better way.

Share this post by clicking the little envelope icon below - and do someone a favour today.

Empowerment in recruitment begins with www.Qan-Du.com

Friday, 24 October 2008

Things are getting there, slowly!

I am off to the View from the Top today to have a look at another exhibition that's similar in format to ours. I'm going to check out how they have hung their posters, fascinating I know but pretty important for our expo!

Things are coming together, but as I said to someone yesterday, I abandoned my to do list this week as it was actually distracting me. I have been a 'one-job-at-a-time worker' for the past few days, just so I can complete some tasks and move on. It's been quite liberating, I have to say!

I am beginning to get worried though, we've got a whole bunch of people joining us for the main event on the 20th November...WILL YOU BE THERE?

Monday, 20 October 2008

The GUEST SPEEDy interview- Denis Denisenko



This interview features Denis, who's a SPEEDster in the West Midlands

www.copyfox.co.uk

State your name for the record

Denis Denisenko


Please tell us what problem your business solves in 50 words or less

It makes student life easier by providing free photocopying service


Expand on your idea – how will you make money from it?

Companies finance the service and get advertised


Explain who your customer is

Any company, charity or/and organisation interested in marketing to the youth


Describe where you see yourself in 5 years’ time

I will be running a multi-million £ company.


PS We are expanding, so if you think you are an entreprenuerial type of person, do get in touch with me to discuss possible cooperation – dennis@copyfox.co.uk / 07892840399 / skype denis.denisenko

Random Questions

  • Who is your hero?

…a person in the mirror, honestly!


Friday, 17 October 2008

What sets the 'stars' apart?

We've been thinking about the 'Stars' of our SPEED programme here at NTU in advance of our celebration and awards ceremony in November.

I came across this blog post on Lateral Action which is very relevant to our thinking. Everyone has 'it' in them to be successful, but what have the stars got to set them apart? Mark McGuinness says
"Like many of us, the stars began with a dream. But dreams are cheap. Instead of sitting around daydreaming, they took action. Each of them did something very unusual. Something distinctive, outstanding, unique. They learned their craft. They worked hard. They took risks. They took their craft and transformed it into art. They took kicks in the teeth and learned from them. They got effective people on board. They got the word out. They promised and delivered, over and over again."
Read the rest of this well-written post here


Thursday, 16 October 2008

Making our Mark


We're on the Make Your Mark Website, check out our SPEED event for Enterprise week here

Wednesday, 15 October 2008

A celebration of the SPEED programme at Nottingham Trent University


To mark the final months of the SPEED (Student Placements for Entrepreneurs in Education) programme, Nottingham Trent University’s business incubation unit, The Hive, is holding an exhibition of SPEED businesses and projects.

The revolutionary programme has provided students taking a placement year the opportunity to set up and run their own business in The Hive, instead of pursuing a standard industrial work-placement scheme.

The event will take place during Enterprise Week at the View from the Top Gallery on the top floor of Waterstones Bookstore in Nottingham, from Wednesday, November 19 to Sunday, November 23.

Please do support the endeavours of our students over the last two years by coming along and networking with them.

Venue: View from the Top Gallery - Waterstones Bookstore, Bridlesmith Gate, Nottingham

Monday, 13 October 2008



The Hive has secured the services of a Bentley Jennison a leading accountancy company from within the city, for a series of accountancy surgeries. The first sessions were a sell-out and the feedback has been very positive;

Very useful - I would definitely recommend these - Mandy

Yes, it was great...John’s awesome he makes things very clear and simple - Simeon

Definitely worth it as it offers a second opinion and allows you to ask questions which you are unsure of but don’t want to keep going over with existing accounts – Adam

We are offering 40-minute one-one appointments – bookable in advance.

Next Session planned for:

November 2008

Hive Meeting Room

We consider this service to be a valuable opportunity for your business.

If you would like an appointment, please contact:

Karen Doxey on 0115 848 4354 or e-mail: karen.doxey@ntu.ac.uk

Wednesday, 1 October 2008

Patents

Some useful lessons in patents, trademarks and design registraion can be learnt from this post on Steve Van Dulken's Patent Blog.
I'll reproduce it in full below:

The Tangle Teezer®


Dragons' Den is an entertaining TV programme as so often those asking for cash for their ideas are naive, but sometimes the experts do get it wrong. Shaun Pulfrey's Tangle Teezer® is an example.


A year ago he asked for £85,000 in return for a 15% stake in his new hairbrush. Its teeth are designed to flex just the right amount to minimise tugging while smoothing the cuticles, says a story on the invention. An experienced London hairdresser, Pulfrey had thought of the idea 15 years ago but only made a prototype in 2004. All the dragons dismissed it.


A few weeks ago, Boots agreed to stock the product at 600 stores. Turnover (largely on the Internet, at £9.95) is already £800,000 annually, a quarter of which is profit. It looks as if the dragons missed out on a nice profit.


I had a look at the intellectual property behind the idea. In March 2005 Pulfrey applied for a European Community trade mark for the name, probably his most powerful selling tool.


In March 2007 he applied for a British patent, which was published a week ago as a Hair care device.


Then in April 2007 he applied for a Community design, one of the drawings of which is shown here.


In October 2007 he applied for design protection in the USA with American "design patent" D576804.


Finally in January 2008 he filed for a US trade mark/ trademark for the name. There may be other applications waiting publication, such as, perhaps, an American patent application.


The difference between designs and patents is, broadly speaking, that the former protects the appearance while the latter protects how it works. He used Marks & Clerk, a firm of patent attorneys, to advise him on his strategy and to write the applications.


A problem for anyone interesting in foreign protection is that this must be sought within 12 months of filing for a patent, or within 6 months of filing for a design. "Filing out of convention" by missing those deadlines means that your own domestic filings can be used to show that the idea is not new. Many who might be interested in filing abroad do not (yet) have the finance, or are not certain of product appeal, and therefore decide not to gamble on filing. Failure to file in a country means that the idea can be used there by others.



Thursday, 11 September 2008

Building an email list - but don't forget the exhibition in November!





Can you use any of the tips in this seminar?

PLus you have to watch this guy's attempt at a viral video...!



Friday, 29 August 2008

Searching Intellectual Property

I'm by no means an expert on Patents, Design Rights and Copyright. I rely very heavily on the Intellectual Property Office, but luckily their website is very clear and loaded with help and information. If you need any guidance on what intellectual property rights you can secure, click here to visit it before going to an expensive Patent Attorney.

Another UK organisation with a vast body of knowledge is the British Library, whose patent blog is written by Steve Van Dulken. I read it through my RSS reader, and he probably updates about once a week, which is just about right in my book, many more update and I have too many blogs to read on a daily basis! Mostly he’s pointing out the quirky and ridiculous patent submissions through history, but sometimes he gives an insight into everyday but revolutionary products, such as the Dyson vacuum cleaner.

The British Library has a Facebook group for aspiring entrepreneurs, click here to visit it. They also have a YouTube channel, which for some reason I can’t locate right now, so check out this video on their Business and IP centre here.

I also subscribe to a website called ‘Killer Start-Ups’, which reviewed a new start up for searching patents. A Patent Search is the first thing you should do if you think you have invented something unique, and this website may help with that. A patent search will show you:

a) If you actually have got a unique invention,

b) Whether you’re infringing someone else’s intellectual property and

c) If it’s really worth pursuing!

If you want to read more about Patents and intellectual property in a language that doesn’t confuse or befuddle, read ‘A Better Mousetrap’ by Peter Bissell and Graham Parker. It makes it clear what you can do yourself and what is better left to the professionals. You don’t even have to buy it, NTU Library has a copy (I know I ordered it!)

Friday, 22 August 2008

Another take on tasks

So I have a to-do list and it seems to works ok.

The Nag is another way of working with tasks, in that they send you 'nags' of things you might do (in their case to help the environment or whatever). So you get a nudge or reminder to do things that you might not otherwise do.



One way of doing this for yourself is to set reminders, for example using Microsoft Outlook, you can set tasks with dates way off in the future. They might be 're-visit business plan' to remind you that you need to look again at the goals you set yourself when you started out, or 'pay council tax' if you always forget to do this regular but mundane task. then you can just forget about it until it becomes due.

Genius

Monday, 11 August 2008

More to do lists

You'll remember our last post on to-do lists . Well, much as I love the Zen-like simplicty of Now Do This, it turns out it's a bit linear for my mind.


I've gone back to Ta-Da list, because I don't have to write my list in the order I need to do things. But honestly, for everyday tasks I have gone back to recycling scrap paper and writing up a list for each morning, either before the work of the day starts, or just before packing up time.



Picture credit:Florian

I also heard something somewhere that you should aim to do three things off a list per day, to avoid running yourself down because you're not clearing the 'Learn Esperanto' item that's been on your list for the last 3 million years. Dustin Wax from Stepcase Lifehack recommends you have a Someday/Maybe list. Could work, except would this list simply grow with no incentive to tackle the items on it.

Others recommend that you break the items on the 'long' list down and put the first step of that onto your daily list.

So in order to learn Esperanto, I need to find a
free podcast course. The next day I could go to iTunes and sign up to the podcast, day three, download onto iPod, day four watch first episode and so on. These steps would go onto my daily task list one at a time and before I know it I'll be asking 'Ĉu vi parolas Esperanton?'


Oh and for the TV fans, Learn Esperanto was on Arnold J Rimmer's to do list in series 2 of the BBC show Red Dwarf. How do I know this?... Wasted youth.

Monday, 4 August 2008

What's the weather like up there?

We are so lucky, we've got the chance to exhibit at Nottingham's creative venue, View from the Top!

The NTU SPEED exhibition will run from 19th to 24th November, with set up day on the 18th. I'd love for everyone to exhibit something, but I guess I'm too much of a realist to think that would happen (Violins please!)


As a reward for all your hard work over the last two years, we're even putting on a SPEED awards ceremony! The special guest star is booked (can't release the name just yet though!), the catering is being sorted and the invites being written.

Will you be involved? Leave a comment and tell me what you'd like to see! Plus, guesses about the identity of the mystery guest are welcome!


Friday, 1 August 2008

Are you a 'Gym Gerbil'?

It's funny what can give you inspiration. Mine often comes from other blogs, conversations with people and seeing people's business ideas slowly gain momentum.

So I guess it's not that unusual that a blog post would make me think 'hey there's something in that!' But this article from Stepcase Lifehack is about getting into a rut when you workout, not varying your gym routine and your level of fitness suffering as a result. I should add at this point that I am most definitely not a gym bunny, so I certainly haven't fallen into a rut. (In fact the rut just is a scratch in the earth to me)

this quote from the post says it all:


Your body is highly adaptive when it comes to exercise. Especially when it comes to these low intensity, gerbil-on-a-running-wheel-type routines. We see results at first because just doing any type of exercise at all is enough of a change to elicit some type of metabolic reaction. In order to keep seeing results you need to create variety. And the more gym experience you have the chances are the more variety you’ll need. Your body will become increasingly more adaptive as you make progress.



It got me thinking though, about how variety
can make a business leaner and fitter. Whether it's in your advertising, your sales call, your daily routine even, are you doing things just because you've always done it that way? Consider mixing it up a little, and see what happens.



And the real reason this article appealed to me? My gerbil Jevon (RIP) looked just like the one at the top of the Lifehack article. I'll dig out a photo and you can compare and contrast.

Thursday, 31 July 2008

The SPEEDy interview AP Photography


State your name for the record

Andrea Palmer

Please tell us what problem your business solves in 50 words or less

People have many special times in their lives. They want to be able to store their memories in visual images. Businesses and public bodies are increasingly using visual media to get their message across. Traditionally commercial photography is boring and expensive. I offer competitive but tailored solutions with my commercial packages

Expand on your idea – how will you make money from it?

I offer all kinds of photography packages from special events to commercial shoots. People can order and pay for their photography online. In fact I see my website www.andreapalmer.com as an online shopfront, where a large proportion of my business takes place

Explain who your customer is

Businesses, public bodies, such as councils or the police force, and the general public

Describe where you see yourself in 5 years’ time

I’d like to have a studio and have a business employing staff


Random Questions – choose one and answer



  • Who would you most like to have dinner with? Someone who can make me successful, quickly!!

Wednesday, 30 July 2008

Links for Creatives, but not exclusively!

Fellow Hiver Debbie Bryan told me about the first of these links, Image Loft. It's a website where you can upload photos of your work for journalists to use in publications. Making sure you have your pictures tagged with useful keywords will be crucial, so people can actually find your work. Debbie has since had her work picked up for use in three magazines, including the Financial Times! Click the image or the link above to go there...

Rhea Clements has registered on Indie Quarter, a UK based Designer's Blog. It looks great, for promoting your creative business, for finding inspiration from the other designers, or for shopping! Click the image or the link to visit it...


Friday, 25 July 2008

Zen, and the art of to-do lists

Anyone who's sat in an office with me for more than five minutes, will probably know that I like to write a list of things to do. Some of you have noticed that if I don't write down what I say I'm going to do, I probably won't do it. Not necessarily because I look back at my notes, but because the act of writing it down seems to store it in my head.


Plus, I have a note of it to prompt me when I forget.


Head like a sieve.


So when someone gives me a tip on to-do lists, organising my day, generally being task focussed, I feel the need to share it. I found a lovely little web app today that I'm just busting to share. Unfortunately for you guys, there's no-one here right now, so you're all gonna get it!

Its so simple, it's great!


Read this blog post on Manage Life about making tasks easy!

Thursday, 10 July 2008

I subscribe to the EnterQuest Bulletin, which is a weekly newsletter about small business issues, and usually includes great articles about sales, staff, commercial behaviour and so on.

I read this morning's headline article as I sat in a (very) quiet Hive, and thought how interesting it was that the Hive provides just such a workspace to NTU SPEED students free of charge and very few of you actually use it. How bizarre! I reproduce the article below, but if you want to read it in it's original location, click here (actually, I'm hoping they'll have it posted by the time you click it!)

The benefits of serviced workspace

Finding suitable and affordable workspace has always been a major hurdle for people deciding to start their own business. In fact, many individuals who initially go down the freelance route often continue to use their home well into their third or fourth year because of the obstacles in taking on permanent premises.

Business owners are faced with a dilemma because location and the working environment can be the difference between success and failure. Yet property management is not something you'll want to worry about, let alone a long-term lease.

Serviced offices enable businesses to have accommodation that suits their needs without the hassle of leasing and managing a place of their own.

One of the main reasons why many businesses choose to take space in a serviced office is the flexibility it gives them. Conventional leases, which typically last for 10 years or more, tie businesses in to their offices. This means that if during the life of a lease, a business's space requirements change, they are unable to adjust without incurring significant costs, administrative issues or delays.

In a serviced office, tenants are able to expand and contract as they wish, usually at very short notice. This can be beneficial to a business when times are good and you need more space quickly, or equally when times are bad and you need to contract.

As well as flexibility, serviced offices allow businesses to enjoy an all-inclusive service. For a fixed price, tenants can expect to receive everything they will need to run their business, from desks, chairs and telephones to staffed reception desks, cleaning services and refreshment facilities.

The costs involved will vary depending on location, how many desks are taken and the length of stay, but serviced offices should not be thought of as an expensive option once all the associated costs involved in leasing or buying an office are taken into account.

Small businesses can benefit greatly from serviced offices, with the ability to set up quickly (within days) and enjoy facilities they would otherwise not be able to afford.

While serviced offices will never be a solution for every business, the flexibility and convenience of serviced offices can offer a great stepping stone on the road to expansion.


So how about it people, are you gonna take advantage of the facilities offered to you?

Friday, 4 July 2008

Competition- just for the Chicas

Women make up half of our population, but interestingly nowhere near half of our entrepreneurs, company bosses or managers. According to the BBC, almost half of private companies in the US are headed up by women but the UK is lagging behind. Many agencies are trying different strategies to encourage women in the workplace, one of whom is the Make Your Mark campaign.

They have launched the Girls, Make Your Mark Competition which is designed to find and reward outstanding female achievement in enterprise. Find out more by clicking the link, and most importantly enter it! (If you're a chica that is)

But hurry, the closing date is the 21st July 2008

Wednesday, 2 July 2008

Well done to Kawsar, another glowing report in the local press. If you picked up a copy of the Evening Post on Tuesday, you'll have seen three beatific grins looking out at you from the business pages (That's Phil, K and Chris Hall) If you didn't, read the article here

Kawsar's website is www.digicomsolutions.biz and is currently under construction.

Want to promote your business? Get in touch!

Wednesday, 25 June 2008

New Competition

Ever dreamt of winning a high profile award? We've been told about the Midlands Business Awards, why not find out more?



This year entries have become even easier and can be submitted online, to enter please visit the website: www.midlandsbusinessawards.com


The categories for entries are:


- MIDLANDS ENTREPRENEUR OF THE YEAR


- MIDLANDS YOUNG ENTREPRENEUR OF THE YEAR


- MIDLANDS NETWORKER OF THE YEAR


- MIDLANDS BUSINESS PERSON OF THE YEAR


- MIDLANDS SERVICE PROVIDER OF THE YEAR


- MIDLANDS INNOVATION OF THE YEAR


- MIDLANDS EXPORTER OF THE YEAR


- MIDLANDS NETWORKING CLUB OF THE YEAR


You are now able to enter the awards, please log on to the website (nominations may be made for yourself, your company. as well as for any other company or person for any of the categories)


If you want some help with your entry, let us know!

Tuesday, 24 June 2008

Promote your website

Got a business, got a website, sit back and wait for the cash to roll in. Hmmm, brilliant strategy! (At your SPEED interview, you might have got a few huffs and puffs from Mr C, showing his true feelings about this strategy)


Just one tiny little problem...where are your customers? Oh hang on, they're still there. Everyone knows that the web is where everyone is doing their business these days (*pah, don't get me started on that one!)


So why aren't they buying from you? Could it be, shock horror, no-one knows you're there? But, you have a website, surely they know about it (note heavy sarcasm).


Search Engine Optimisation - surely that will solve all your problems. Ok, it might help, but don't assume it's easy, because if it is, all of your competitors are doing the same.


How to promote your on-line business? Answers on a postcard please...

Monday, 23 June 2008

Feedback


Getting feedback from your customer can be tricky. We are all told that market research is important in writing your business plan for start-up. But what about on-going feedback about your product or service?

photo from urban mixer



Comments on a blog such as those below (!) can be useful, but how many of us really have time to formulate and then type in our ideas? How about a poll? Blogger allows me to include a poll in my blog template (see top left) but how useful are the results?


There are plenty of survey websites and online polling such as Survey Monkey, NTU's own Autoform (used by our SPUR researcher Sara Chamberlain) and I found this one recently- Poll Daddy


The first two rely on you having access to the target group, as you have to direct people to the survey. There may be random people out there who do online surveys for fun, but let's face it, would you trust their answers? Maybe you would... Anyhow, Poll Daddy seems to allow you to survey people who visit your website, so as long as you get the traffic, maybe you'll get results.


What do you think, what ways of market research work best for you? Comment below!

Wednesday, 18 June 2008

Tuesday, 17 June 2008

The SPEEDy interview- Tribbles Giftstore




State your name for the record - Diane Ryan

Please tell us what problem your business solves in 50 words or less

Brings lots of themed ideas together, saving the internet shopper time, effort and money when gift shopping for friends, family and pets

Expand on your idea – how will you make money from it?

I sell at retail, via my website and on eBay, a wide range of quality animal themed gifts and accessories

Explain who your customer is

Primarily women, aged 35, looking to spend £25+ per visit, with a keen interst and awareness in animal welfare

Describe where you see yourself in 5 years’ time

Running the business as part of a larger enterprise, covering holistic animal care. Having the income to enjoy the lifestyle I’ve been working towards – to make a sizeable contribution to animal welfare.

Random Questions –


  • Who would you most like to have dinner with? The Dalai Lama


Sunday, 8 June 2008

Parkinsons Law

I have recently had conversations with some of you that your business is taking a lot longer to set up than you had originally anticipated.


I found the blog post below really interesting. I have found that when I worked for myself I had plenty of time to complete projects, but they still took up all that time. Have you noticed that if your boss gives you a task, even one with a really tight deadline, you can pull out all the stops to deliver on time, but if you don't really have a time limit, you'll take longer to complete it.

I guess what I'm suggesting is that if things are taking longer to set up than you thought, maybe you need to be your own 'boss' and set tight deadlines for yourself. You may find yourself delivering things much more quickly!

My last employer, the award winning Neil Coles would always say that work expands to the time available, and it's quite true. What I hadn't realised that someone had proved it. It's called Parkinson's Law and you can use it to your advantage, as the following blog post from Lifehack.org suggests...if you don't want to read it here, click this link to read it on their website



Author : Joel Falconer

Work expands to fill the time available for its completion. If you’re into productivity, you’ll know this proverb as Parkinson’s Law. This interesting statement was made by Cyril Northcote Parkinson, the famous British historian and author, in 1955 - first appearing as the opening line in an article for The Economist and later becoming the focus of one of Parkinson’s books, Parkinson’s Law: The Pursuit of Progress.

Parkinson was qualified to make such a statement, having worked in the British Civil Service, seeing first hand how bureaucracy ticks. Bureaucracy itself is a by-product of our culture, thanks to the limiting belief that working harder is somehow better than working smarter and faster.

Parkinson’s Law - work expands to fill the time available for its completion - means that if you give yourself a week to complete a two hour task, then (psychologically speaking) the task will increase in complexity and become more daunting so as to fill that week. It may not even fill the extra time with more work, but just stress and tension about having to get it done. By assigning the right amount of time to a task, we gain back more time and the task will reduce in complexity to its natural state.

I once read a response to Parkinson’s Law insinuating that if it were an accurate observation, one would be able to assign a time limit of one minute to a task and the task would become simple enough to complete within that minute. But Parkinson’s Law is exactly that - an observation, not some voodoo magic. It works because people give tasks longer than they really need, sometimes because they want some ‘leg room’ or buffer, but usually because they have an inflated idea of how long the task takes to complete. People don’t become fully aware of how quickly some tasks can be completed until they test this principle.

Most employees who defy the unwritten rule of “work harder, not smarter” know that, despite the greater return on investment for the company, it’s not always appreciated. That’s related to the idea that the longer something takes to complete, the better quality it must inherently be. Thankfully, the increasing trend of telecommuted employment is changing this for those lucky early adopters, but only because employers have no idea what you’re doing with all that spare time!

Let’s look at a few ways you can apply Parkinson’s Law to your life, get your to-do list checked off quicker and spend less of the work day filling in time just to look busy. This is relevant whether you work in an office or at home, since “work harder, not smarter” is a cultural idea that many individuals fall prey to even when nobody’s supervising their work.

Running Against the Clock

Make a list of your tasks, and divide them up by the amount of time it takes to complete them. Then give yourself half that time to complete each task. You have to see making the time limit as crucial. Treat it like any other deadline. Part of reversing what we’ve been indoctrinated with (work harder, not smarter) is to see the deadlines you set for yourself as unbreakable - just like the deadlines your boss or clients set.

Use that human, instinctual longing for competition that fuels such industries as sports and gaming to make this work for you. You have to win against the clock; strive to beat it as if it were your opponent, without taking shortcuts and producing low-quality output. This is particularly helpful if you’re having trouble taking your own deadlines seriously.

At first, this will be partially an exercise in determining how accurate your time projections for tasks are. Some may be spot on to begin with, and some may be inflated. Those that are spot on may be the ones that you are unable to beat the clock with when you halve the time allotment, so experiment with longer times. Don’t jump straight back to the original time allotment because there may be an optimum period in between.

If you work at a computer, a digital timer is going to be very useful when you start doing this. It’ll also save you a bit of time, because a timer allows you to see at a glance how much longer you have. Using your clock involves some addition and subtraction! There are free utilities available for OS X, Linux, and Windows.

Crush the Cockroaches of the Productivity World

Look for those little time-fillers, like email and feed reading, that you might usually think take ten or twenty (or even, god forbid, thirty!) minutes. These are the “cockroaches” of the productivity world - little pests that do nothing but make your life a pain in the backside, pains that you can’t seem to get rid no matter how much you run around the house with a shoe or bug spray.

Instead of doing the leisurely 20-30 minute morning email check, give yourself five minutes. If you’re up for a challenge, go one better and give yourself two minutes. Don’t give these tasks any more attention until you’ve completed everything on your to-do list that day, at which point you can indulge in some email reading, social networking and feed reading to your heart’s content. Not that I recommend you spend all your spare time that way!

These are tasks where 10% of what you do is important and 90% is absolutely useless. This forces you to tend to the important tasks - feeds you need to read in order to improve in your work (for instance, if you’re a web designer who needs to be read up on new practices), and emails that are actually high-priority. Experiment with how far you can take this. Make your criteria for what makes an email important, really strict and the penalties harsh! That means using the Delete button, by the way - I’m not advocating violence against your colleagues.

You can experiment with Parkinson’s Law and squashing your deadlines down to the bare minimum in many areas of your life. Just be conscious of the line between ‘bare minimum’ and ‘not enough time’ - what you’re aiming for is a job well done in less time, not a disaster that’s going to lose you employment or clients.