walk to work

The next 3 weeks are Greenweeks http://www.livingfortomorrow.org.uk/greenweeks.htm/, so in honour of that, yesterday I walked in to work.

I admit, I didn't walk all of my journey as I live a fair way out, so I got my usual bus halfway and walked the rest up Mansfield Road. It was good, the sun shone and I enjoyed most of it. I have decided that I can definitely get off the bus earlier and walk through the Arboretum to the Hive.

How did I find out about this event and why did I respond? I stumbled across it first in a newspaper article and details were emailed to NTU staff about a week ago. Importantly, they both had a call to action, get off the bus and walk etc. Then on the email you could sign up and pledge your action. It got me thinking about how we reach our target market, and more importantly how we get them to act upon what they see or hear.

Reaching your target audience is hard enough. When you have reached them, how do you make sure you don't waste the opportunity if they don't buy into your product or service first time? I think the simplest way is to capture details so you can make contact with them another time, so get them to sign up to a mailing list, enter a competition, anything to keep in touch with them.

One more thing, if you say you are going to send regular updates, do! That's the other difficult bit..